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Online Marketing Communication Process

Online marketing process: understand social media, benefits of display advertising, content marketing or opt-in email marketing

By Adrian I - Apr 12, 2018

Online Marketing Process

Every progress has a connection with its origin, regardless of its fame. This is evident in all areas of human endeavour. One of these areas is the world of marketing; We completed the Stone Age in the era of industrialization. That spawned the traditional era, experimenting with the online or digital marketing exception. Now, we need to proper understand and use the online marketing process.

At all points in this commendable story, there is always a process in which all marketing activity thrives. Just before the advent of online marketing, we were honoured with what is today referred to as traditional marketing. That was practiced in the Stone Age, but now in the areas of print and electronic media.

An online marketing process (or online communication process) is the introduction of marketing tools to convey the manufacturer’s message to the end user of a product or service. Although it means a lot of communication, it is also the end of the marketing process that starts with the manufacturer and ends with the end user.

Traditional marketing communication has its own process called a marketing mix. To achieve marketing goals. this involves the adoption and appropriate combination of:

  • public relations
  • advertising
  • sponsorship
  • personal sales
  • direct marketing
  • sales promotion

And just like traditional marketing, the online marketing process has gained its strength and format from these blending tactics.

Therefore, it is safe to say that the process of online marketing communication is the right combination of some elements of online marketing to achieve the goals and goals of internet marketing. Let’s look at these elements in turn:

Social Media Marketing (SMM):

SMM represents all the marketing processes that take place on all social media platforms. These can be Facebook, Twitter, LinkedIn, Pinterest, Instagram and many others. The data collected on these platforms allowed marketers to take these measures for their marketing manipulation. For example, Facebook has a complex advertising program that allows advertisers targeting over a billion people on their biological data. We often merge social media with search engine optimization and others in the online marketing process.

Online PR or Digital PR:

Online public relations or Digital Public Relations (DPR) tends to be an online marketing communication process that promotes a positive perception of the profile of a business or organization. Organization. In addition to using social media for ads, we use these platforms for customer service operations for companies. Especially at a time when everything is on the move, PR Online is always on the alert to respond appropriately. Online public relations can be the form of a mention in the information channel, such as text or graphics. Can also be video, positive retweets, actions, lead generation, etc.

Content Marketing:

It could become a cliché that “content is king” no matter how long the conversion takes. This is still intact and as effective as anyone can be worried about. Content marketing is a conscious attention for content that is sent online. It has marketing details, such as “keywords”, “meta tags”, “headers”, etc., in order to achieve the marketing goal.

Search Engine Optimization Marketing:

It is the use of SEO to get the best position for your business on search engines. As soon as it attracts a new visitor, placing text or call-to-action (CTA) will keep visitors long on your site. A CTS helps leading you visitors to your marketing tunnel.

On-Screen Advertising:

This is usually the first type of advertising that comes to mind when thinking about the Internet. Graphic ads are simply the ads you see when you visit a website. Examples such as ads or sidebar ads that appear on the main page or pages of the site. Video ads that run automatically after you sign up for a site, or those associated with AdSense, and so on.

Opt-in marketing:

It usually appears on a website as a form that encourages visitors to request newsletters and updates from this site. The idea of the voluntary subscription e-mail is that the participant give his details. This is different than subscribing to a database of newsletters and updates without his knowledge. It could also be termed permission marketing.

The right combination of the above would certainly lead to excellent online marketing – proud of the budget for excellent ROI.


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